I have been a loyal and regular JCP customer for many years. Nearly 90% of my wardrobe came from JCP.
Since the merchandise and pricing changes, I have no desire to step foot in a JCP store again. All the brands I used to buy on a regular basis are no longer available. JCP is now selling poor quality merchandise and charging way too much for it. If I wanted cheap clothing and shoes, I'd go to Walmart.
JCP used to sell good quality clothing and their sales were great. The brands, sales, and coupons were great incentives for people to shop in their store. I don't know what they were thinking when they made these changes but I agree with other dissatisfied customers, JCP made a huge mistake. They seem to be catering to teens and 20 somethings but it's not a "cool" store for them.
And after all, it's the older generations, 40 and up that have the money to spend. We are also very loyal and count on our favorite brands, labels, etc. year after year. Obviously JCP doesn't care about loyal customers.
They are trying to be something they're not and it's a great way to destroy a company that once had integrity.
From now on I will shop at other department stores and won't bother going into a JCP store unless they bring back the brands and pricing. And from what I understand, their new CEO is a brainless twit so I don't see them going back to being a great store again.