My husband bought me a lovely pair of ruby earrings last Christmas at Penneys made by Effy. If one peruses the internet, one is left with the idea that Effy is decent quality jewelry; we had always heard so and alot looks nice, if not top of the line, you still expect to be getting what you pay for.
But after digging, (and that too late-we didn't have the internet until now), I find "Effy Lawsuit" through Google. It seems Macys, who sells alot of Effy jewelry, is being sued for selling rubies with alot of lead filled glass with added color as "natural" rubies, made by Effy, and not disclosing to customers that the material is worth far less than the natural heat treated stone they are claiming it to be; is damaged by some cleaners and standard repair methods for jewelry, and the color fades in heat and light. I know that the sales person at Penneys that sold my earrings was the manager of the jewelry department and represented them as natural rubies along with the tag of Effy's stating ruby and diamond, and did not disclose anything -now wonder what she knew since they're carrying the brand. Macys had a staff gemologist identifying garbage sent from the company that owns Effy, including other stones they were getting from them along with the rubies, and telling Macys, the company he worked for, that if Macys insisted on selling the stuff, to keep their good reputation they had to disclose it properly and quit calling it what it wasn't, and Macys fired him instead of Effy.
Even though my earrings are modest with small stones, and my husband and I are not out more than a thousand dollars, that's alot of money to us and I can't help thinking how much of that we would have saved if we had bought CZ's and cheap created rubies that would at least hold up and not fade. We feel sick we wasted our money and my husband of 40 years is sad and embarrassed about his gift to me of my birthstone. We are fed up with the ever increasing crooks everywhere.
I wish we had bought them from Macys so we could join in that lawsuit. To read about what kind of stuff this is, go to afpublicpress.org/news/2010-07/macys-sells-rubies-filled-with-glass and www.jewelersethicsassociation.com/archive/Feb2011_news.html Apparently, this is not just about about the facture filling, a treatment that most people should probably avoid buying because it isn't that durable,(and is appearing increasingly on many different stones and should always be disclosed), and not only about sales people who don't know their stuff and should, because the customer trusts they are being told what they should know; this is about companies knowingly selling material with large amounts of glass, that have to be diffused with color to have any, that no respectable gemologist would call a stone, and instead is a composite that may not keep its good appearance for long, is not durable like natural ruby and should not be labeled or sold as natural ruby or sell for anything close to the carat price of even the least quality natural ruby used in fine jewelry, according to gemologists cited in the articles.