J.C. Penny was built on quality products at reasonable prices including Towncraft.
In the last few years the store has tried to compete with Macy's and it has been a failure and is continuing to be.
People came into Penny's and shopped for reasonably priced items such as Towncraft and if they saw "branded" products they purchased them on occasion.
For years I purchased many pairs of Towncraft shorts for myself and my relatives overseas. Recently I discovered they do not carry them any more.
This mentality of dropping a well made products to try to sell people on competing brands like Macy's is an utter failure.
I have been a customer of J.C. Penny since I was 8 years old buying T shirts and underpants and now those are being cheapened. I fully expect a store where I have done loyal business with to go out of business because of their failed mentality in not continuing to carry items like the Towncraft brand. Please do not tell me Towncraft went out of business...You put them out of business. I am angry.