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I am not sure who the demographics you are targeting with this commercial. I am 50+ female shopper and I have no idea what this commercial is trying to say. I don't understand what all the screaming is trying to communicate to your potential customers. I have never hated a commercial so much. I turn it off on the first scream. I am tuning out of shopping at JC Penney's and hope they can figure out how to get my business back. Hopefully with a new advertising and marketing consultant. I sure hope this isn't going to be a Superbowl commercial.w 127f03b  Comments (61) |
| 1. Written by ThisChick on February 25, 2012 from cleveland, ohio, US I think they should put Ellen in the commercials. Just let her go with her improv. and feature the product in a positive light. Have her feature the monthly deals. There's a lot of potential there. |
| 2. Written by Wayne_consumeradvocate on February 7, 2012 from louisville, kentucky, US Oh, and not only does the commercial bite, watch for clerks with iPads and notice that the clerks you have done business with for years suddenly disappear... as the new management pushes them out in favor of the Apple Model. |
| 3. Written by Wayne_consumeradvocate on February 7, 2012 from louisville, kentucky, US JC Penny is going to the "Apple Store" model. Has anyone noticed their inventory sucks and selection is horrible and, by the way, the signs saying they will order for you online. The clerks will soon be carrying iPads and take your for you. My Gold Penny card is going in the trash. I loved shopping in Penny but the new management has destroyed that. Khols has a much better selection and the prices are better to boot. And I overheard that the employees are getting the raw end of the deal. Who really wants to go in Penny's and have their order taken by a clerk with an iPad? Shame --- Penny's has destroyed what was a very pleasant shopping experience. |
| 4. Written by Sandy on February 5, 2012 from las vegas, nevada, US While I'm thrilled with what JCP is doing, I have to say, I hate their screaming commercial as well. Talk to us like we're adults. State clearing the point you're trying to make. I quit going to Burger King for their commercials about 4 yrs ago..and am still waiting to return. DQ isn't much better. I have an above ave IQ. Please treat me as such. |
| 5. Written by Jinngee on February 3, 2012 from alexandria, virginia, US I thought I was the only one that hated that commercial. Thank you all for complaining to JCP. I hate it,why would they ever think that anyone would enjoy that hellish commercial and I too did not get it. When I watch Tv at night I want to relax. They paid someone, OMG! I could have written a better one. |
| 6. Written by Jinngee on February 3, 2012 from alexandria, virginia, US I thought I was the only one that hated that commercial. Thank you all for complaining to JCP. I hate it,why would they ever think that anyone would enjoy that hellish commercial and I too did not get it. When I watch Tv at night I want to relax. They paid someone, OMG! I could have written a better one. |
| 7. Written by Sue on February 3, 2012 from southfield, michigan, US I hate these commericals. I am sure no one like's them.The only way I had heard about the Pennys new pricing was on the local news. |
| 8. Written by Pat on February 2, 2012 from chicago, illinois, US Awful!!! It sure doesn't encourage me to shop there. Only thing it gets me to do is change the channel. |
| 9. Written by VACRV on February 2, 2012 from summerville, south carolina, US I like the commercial. If you can't understand it, maybe you need to be watching cartoons. They are screaming, because stores are always changing prices. If you buy something today, the price will be cut in half tomorrow. So the people are screaming.JCP plans of changing this idea, I imagine. Geez, how simple can you get? |
| 10. Written by akissel on February 1, 2012 from woodbridge, virginia, US I like it ("No - no - no - no") although I don't get it either. They are looking at circulars and store windows and lines outside of stores and then angry that they bought something at JC Penney?? Okayy... |
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